Watch me build an online business (part four of …?)

Watch me build an online business, part four

This is part four (of five/six?) of in-depth look at the process I'm going through to create a new business. Did you miss part one, part two, or part three? Everything Changes If you’ve ever built a business you know that almost nothing goes as planned. This was supposed to be the final blog post, but there will be at least one or two more posts after this one. Originally … [Read more...]

Watch me build an online business (part three of four)

Jason Building an Online Business

This is part three (of four) of in-depth look at the process I'm going through to create a new business. Did you miss part one or part two? Last week I introduced you to the co-founder (Gerlando) of this project. We talked about setting terms for that relationship and we also walked through project management stuff. Now, let’s dive into the actual thing we’re building! The … [Read more...]

Watch me build an online business (part two of four)


This is part two (of four) of in-depth look at the process I'm going through to create a new business. Missed part one? Click here to read that. Where we left off last week was that I had paid a developer ($1,800) to build my online course using WordPress. It certainly wasn’t perfect and super easy to use, but it would tide me over to launching something (taking some action is … [Read more...]

Watch me build an online business

Online Course Design - Jason Surfrapp

Over the next four weeks I'll be sharing an in-depth look at the process I'm going through to create a new business. This is Part One of a series of four blog posts I'll be sharing that document and share my experience building a new business. Over the next four weeks I’ll send updates about this project to my email list first (and will also keep them documented here). The … [Read more...]

Why you need to build a trust circle

Build a Trust Circle

I stumbled into having a trust circle in 2012. I had built relationships with people through social media, through attending conferences, to wearing t-shirts for them, and felt a certain level of trust with them. When the idea for BuyMyLastName appeared in my crazy marketing brain in August 2012, I knew exactly who to share it with first. Building a trust circle is not … [Read more...]

How to think outside the box

Jason SurfrApp Creative Thinking

Being able to think outside the box is a learnable skill. You just have to be willing to try new things. Many people think you're either a creative person or you're not. While I agree that some people may be slightly more predisposed to thinking creatively than others, I think creativity is a muscle that can be exercised and improved upon. Here are six ways to stimulate … [Read more...]

The Big Problem Artists Have With Marketing

Weird Al Yankovic

(Photo credit: Missoula Big Sky Press) Recently you may have noticed Weird Al Yankovic has made a roaring comeback. He released a new album and amassed over 20,000,000 views on YouTube in just three weeks. His album hit #1 on the Billboard Charts, the first time a comedy album has hit #1 since 1963. To most people, it looks like Weird Al just made some funny songs, filmed some … [Read more...]

Do better work by taking time off

Jason Surfrapp - Recharge Your Batteries

I can remember it clear as day. The first year of IWearYourShirt was coming to a (fun and profitable) end and people were emailing in to congratulate me on pulling off such a crazy idea. Besides the accolades, there was a message that got repeated over and over: "Jason, you did a great job with the first year of IWearYourShirt, but you need to plan to take some time … [Read more...]

You have an idea, now what?

You have an idea, now what?

If you're anything like me you have ideas all the time. Maybe your ideas come to you in the shower, while driving somewhere, while reading a book, or during some other activity. For many of us, it's not coming up with an idea that's the hard part, it's what the heck to do next? This past weekend I got to spend some time with my good friend Greg Hartle at a Startup Weekend … [Read more...]

I know my superpower, do you know yours?

What's your superpower?

I wish I was about to tell you some amazing story about being a nerdy kid who went on a field trip, got bit by a radioactive spider, and became a web-slinging hero. Alas, that's not me, and I'm willing to bet that's not you either (if it is, please reply immediately and let's be best friends!). Instead, I'm going to share the superpower I've discovered I do have. And I didn't … [Read more...]