Focus More, Do Less

"If you’re absent during my struggle, don’t expect to be present during my success."

Thu, 09 Feb 2012 21:18:39 -0500

““If you’re absent during my struggle, don’t expect to be present during my success.””

- Will Smith

Jason Sadler Is Coming...

Wed, 01 Feb 2012 13:34:15 -0500

Jason Sadler Is Coming Vancouver!

http://facebook.com/socialforprofit
http://jasonsadler.com

I’m traveling to speak at a half-day social media event in Vancouver, Canada on February 21. I’ll be sharing the IWearYourShirt story, talking about monetizing social media, how I get paid to wear t-shirts for a living and much more. Thanks to CK Golf Solutions, Jordan Consulting and Amuse Consulting for putting on this fun event.

And also a shout out to the sponsors of the event: ING Direct, Aussie Pet Mobile Canada, Mark McD Creative, The Westin Grand Vancouver, Rapid Time Networks and Josh Rimer.

See you in Vancouver!

The 5 C's of Building a Community

Thu, 26 Jan 2012 00:50:07 -0500

As I sit on a flight to Canton, Ohio to speak to an Advertising Federation chapter, I’m tweeting, on Facebook chat and answering emails. I wouldn’t be do any of those things if I didn’t have a community of followers/friends or potential/existing sponsors to have a conversation with. I also wouldn’t have the chance to do public speaking without a community that’s supported my business and helped create new opportunities. Basically, I’d be nothing without my community.

So how have I built this awesome community? Well, I think I can sum it up in 5 C-words and I hope this helps you, your business or someone you may know…

Conversation: The first and most important “C” in my mind, is having a conversation with potential community members. The majority of us aren’t celebrities, we won’t be featured on prominent news outlets on a regular basis and won’t have any opportunities to have a community of fans/followers/friends fall into our laps. So, you need to spark up conversations with people and you need to exhaust the heck out of your existing network. People tend to forget that they’re already connected to people who are connected to other people. Engage in conversation with them, stay tuned in to their lives and try to go out of your way to help anyone you can. To find brand new conversations, Twitter Search is probably one of the most powerful FREE tools you could ever have at your disposal.

Content: Following conversation, what kind of content are you putting out into the world to keep your community interested and to have new people find you? It’s not like you need to make critically acclaimed movies, or even short YouTube videos, but you should be sharing photos of things that might interest/entertain people, share your insight into the world and join all kinds of conversations. Facebook is built around sharing content, whether it’s a Status, Photo, Link or Location. All of these things are pieces of content that you can create daily. Don’t overdo it, but don’t sell yourself short either.

Context: Everyone knows the saying “content is king”, but there’s a shift in thinking in social media and it’s to remember how important context is. You can churn out content all day long, but if it doesn’t resonate with the people viewing/reading it, why do they care? Being contextual is easy if you ask your friends/fans/followers/customers what it is they like. Take the time to learn things about your community and stay contextual.

Creativity: When I thought of the idea of IWearYourShirt it wasn’t because I saw someone else do something similar. I thought of something unique and tried to be creative. I wanted to take something (advertising/marketing) and do it differently. Being creative doesn’t come naturally to everyone, but the easiest way to make creativity happen is to get out of your comfort zone, put yourself in situations you wouldn’t normally put yourself and be open to trying things. You’d be surprised at how creative you can be when you aren’t doing the same things over and over again and how that can attract new friends/fans (and press!).

Commotion: Shake things up! Similar to my point in creativity, leave your comfort zone. Travel to a place you’ve never been (even if it’s just a weekend getaway). Go to different social events and actually hang out with people in person. Join a local group, church, non-profit, etc. Have your company’s logo built out of 3,000 Lincoln Logs. Take an advertisement out in a local paper and put nothing but a picture of your face. Maybe those last two aren’t great ideas, but you get what I’m trying to say. By causing a commotion and stirring things up, you’ll get people’s attention. Attention = Very valuable.

And what would this post be without a thank you to my community? I’ve started to include the slide below in my speaking presentations and I’m honored to have so many awesome people support IWearYourShirt. I’ll be continuing to update this image as often as I can, and if you have a photo of yourself in an IWYS t-shirt please post it on our Facebook page.

Thank you for reading this, thank you for supporting me and good luck in building your own community!

STOP SOPA Learn more about SOPA and sign the petition here:...

Wed, 18 Jan 2012 11:08:15 -0500

STOP SOPA

Learn more about SOPA and sign the petition here: https://www.google.com/landing/takeaction/

Well hello there 2012! It’s about time I did something...

Tue, 10 Jan 2012 00:48:41 -0500

Well hello there 2012!

It’s about time I did something with my personal blog this year, so I thought I’d say hello. Next up, redesigning the redesign. I just don’t like it.

2012 bubble wrap calendar. Love it.

Mon, 02 Jan 2012 22:51:00 -0500

2012 bubble wrap calendar. Love it.

How Bad Do You Want It? A fantastic inspirational video for...

Wed, 14 Dec 2011 09:10:07 -0500

How Bad Do You Want It?

A fantastic inspirational video for anyone. You don’t have to be an athlete to appreciate the words being spoken from Eric Thomas. It gets really good around the 2:30 mark.

The Essential Shirt Wearing Tools!

Mon, 12 Dec 2011 10:55:00 -0500

After 3 years of wearing shirts for a living I’ve learned a ton about cameras, lighting, equipment and still feel like I know absolutely nothing. I’d like to give credit to Alan Seales, DeAndre Upshaw, Ben Rabicoff and probably a few other people for helping gather up the perfect set of tools for my daily shirt wearing.

13” Macbook Pro: $1000-1600

This laptop is an extension of one of my arms. I’m always on it and there isn’t a more useable machine out there. For the price you pay, it’s just phenomenal. By the way, don’t be scared of refurbished laptops (from Apple.com or Amazon.com). All 4 shirt wearers in 2011 had refurbished laptops that worked perfectly.

Final Cut Pro X (FCPX): $300

I made the step from iMovie to FCPX and it’s been pretty smooth. I never used Final Cut Pro before, so I can’t talk about the differences or lack of features. I think FCPX is perfect for the videos I/we make on IWYS.

Canon EOS Rebel T3i DSLR: $700-750 (with 18-55mm lens)

In 2009 I used a small point-and-shoot camera and a FlipHD. In 2010 I used a Nikon D90 for both photo/video and now I use the Canon T3i. I wish I would have grabbed the T3i from the beginning because it’s a great camera and the flip-out LCD screen is a huge help. I also recommend picking up a little Canon Remote, it makes photo taking a breeze!

32GB SD Card: $40

The Transcend Class 10 SD card has been the most reliable for me. I’ve used 4-5 different brands and classes of cards and they all crapped out. Highly recommend paying a couple extra $$$ for this card.

Rode Shotgun Mic: $150

I use this mic daily and it’s fantastic. Whether I’m filming on the side of a road, inside my house, near a lake, in a forest, it works really well.

Yeti Mic: $100 (on sale right now)

I’ve been mic-less for my 3 year live video career and just bought this mic. It’s the same mic that DeAndre and Angela have used for the better part of 2011. I’ve heard great things and for $100, I couldn’t pass it up.

Moleskine Notebooks: $10-20

I’m a big fan of writing down to-do lists. I juggle a ridiculous amount of tasks on a day to day basis and without making lists I’d forget everything. Grab your favorite color Moleskine and start writing stuff down (plus it’s great for doodling on conference calls).

Lowepro 250 Backpack: $100

This backpack is fantastic! I can cram my camera, lenses, rode mic, laptop, cables, moleskin, a few magazines and more into it. Also, it fits snuggly under the seat in front of you on most flights.

Cowboy Studio Light Kit: $170

Softbox lights (and lighting in general) make an enormous different for photo/video quality. This should have been one of my very first purchases when I started my shirt wearing career. These aren’t small lights, but there are tons of other options out there.

Green Screen: $25-75

Green screens are a ton of fun, but lighting is essential. Don’t bother trying to green screen anything unless you have the proper lighting setup. I actually just have the 6x9’ green screen thumbtacked to my wall, that way I can take it up and down when I need to.

Logitech Webcam (720p): $30-60

Any 720p webcam will be a VAST improvement over the Mac iSight camera. White balancing is sometimes an issue, it’s not the worst thing if you can get the lighting and background right (especially for $30!).

Manfrotto MK394-H Tripod: $100

This is the tripod I wore a shirt for this year and it’s a great unit. Sturdy, adjustable and can be compact. It’s an aluminum tripod, so it’s not too heavy, but not too light either. My only complaint is that sometimes I’m too tall for it if I try to stand too close (I fix that by bending my knees, hah).

2TB External Hard Drive: $120-250

I was never a fan of backing up my computer and I think that’s because I never had anything of value. With all the photo and video footage I take, I don’t want to lose that stuff in case one day I decide to… well.. I don’t know, do something with it! You want to look for USB 3.0 or Firewire 800 hard drives.

Gum: $2-3

You might laugh, but I almost always have gum on me. I’m paranoid about having bad breath… Well, maybe not paranoid, but I like being prepared.

I’m sure there are some other things I missed, but I thought you guys might find it interesting to know all of the stuff I use on a day-to-day basis. Full disclosure: most of these links are Amazon.com affiliate links.

What do you think of the new design?

Wed, 07 Dec 2011 02:38:35 -0500

I got bored seeing my previous theme everywhere so I picked up this Calidor theme. You like it? I whipped up a quick header image from their design and can’t wait to create a few pages. Should be a fun evolution of my personal blog…

Top Secret Awesome Project 2011

Thu, 01 Dec 2011 22:52:00 -0500

So I’ve got this project… It’s been in the works for about 6 months. It’s going to be big. It’s going to be crazy. And it’s going to be done by Monday (Dec 5). I’ll update this blog post daily with new photos.

Day 3 continues…

Day 3 is underway!

Day 2 Part 2…

Day 2 Photos (more teasing…)

Day 1 Photos (just a tease…)

It's Black Friday Time!!!

Thu, 24 Nov 2011 23:32:00 -0500

Alright everyone, avoid the lines, parking lots and smelly people in malls. Below you’ll find a list of Black Friday and Cyber Monday deals from IWYS sponsors and random things I found on the web. Enjoy!

Electronics:

Sharp 42-inch 1080p TV (LC-42SV49U) $199.99 at Best Buy - Click here
Toshiba Smart Blu-ray Disc Player $39.99 at Best Buy - Click here
Nintendo Wii with Super Mario Bros $99.99 at Best Buy - Click here
Blue Wii console $99.96 at Walmart - Click here
Mophie.com - Up to 50% off on their technology accessories. They’re also giving away a Macbook Pro 15”, 2 iPad 2’s, 2 iPod Touches, and tons of Mophie gear (details on Twitter @mophie) - Click here

T-Shirts/Apparel:

Jockey.com - 25% OFF your entire order with coupon code GOBBLE at checkout from 11/25 to 11/27.
Madhousetees.com - All tees $10 on Cyber Monday, 11/28 - Click here
Conchtees.com - All shirts $5 on Black Friday, 11/25 - Click here
Man Vs Triathlon Shirts - Tech Tee on sale for $15 (normally $20) and Softstyle Tee on sale for $12.50 (normally $17.50) from Black Friday, 11/25, through Cyber Monday, 11/28 - Click here
Good Boy Roy, Fun Shirts For Kids - 20% off everything on Black Friday (11/25) using code ”joy” at checkout and 1 lucky winner will get a free cinch sack with their order - Click here
SolidColorNeckTies.com - Beginning on Thanksgiving (11/24) through Cyber Monday (11/28), free standard shipping on all orders $25 and up. Men’s red neck ties for $2.99 each (see the Deal of the Day category) - Click here
Ollie’s Bargain Outlet - A mid-Alantic retailer of overstocks, closeouts, and salvage department store merchandise is offering Black Friday deals for the bargain shopper - Click here
QuahogRepublic.com - 4-Day Online Super Sale from Black Friday (11/25) to Cyber Monday (11/28). 20% off the entire online store, featuring coastal New England Tees, Sweatshirts, Hats and Accessories. - Click here
L.Dasia Clothing - 50% off on Black Friday - Click here
Omunky - 25% off 100% organic apparel w/ code “NOVEMBER” on Black Friday (11/25) - Click here
Beauty’s Boutique - 20% off the entire store, double punches on your frequent shopper cards, free gift with every purchase, Christmas bags with every purchase for gifting and winter treats to tickle your tastebuds. Black Friday (11/25) from 8am-6:30pm. - Click here
DonkeyTs.com - Black Friday (11/25) through Sunday (11/27), get 25% off using coupon code BLACKDONKEY at checkout. On Cyber Monday (11/28), get 25% off using coupon code CYBERDONKEY at checkout and buy $30 worth of merch and receive a free $10 gift certificate emailed, buy $50 worth of merch and receive free $20 gift certificate emailed, and buy $100 worth of merch and receive free $50 gift certificate emailed for use in January. - Click here
Body Faders Hypercolor T-shirts - Buy 3, get 1 free with free shipping in the U.S. - Click here
EasternCollective.com - From Black Friday (11/25) through Cyber Monday (11/25), all t-shirts will be 50%. Also, orders over $35 will receive two pairs of socks free; orders over $65 will receive two beanies free; orders over $100 will receive one shirt, two beanies, and two socks free; orders over $225 will receive a sweatshirt free. - Click here
Banana Republic - Get 40% OFF your purchase on Friday until 1 p.m. and 25% OFF your purchase for the remainder of the day. From Saturday to Monday, save up to 40% OFF select “Style Level” promotions. (in-store only)

Jewelry/Accessories:

TopDiamondUSA.com - On Black Friday (11/25), receive 30% select items on their website - Click here
Fellup.com - Black Friday (11/25) through Cyber Monday (11/28) get select bracelets for $15, vintage snapbacks for $30 and RETRO snapbacks for $25 - Click here
The Revolving Shop - Everything on their Facebook page is 50% off with free shipping from Black Friday (11/25) to Cyber Monday (11/28) - Click here

Fun Stuff:

JustinTymeSports.com - Free UPS ground shipping on orders over $100 on Black Friday (11/25). (Does not include Mini Pro Wall Pads.) Use code BF11 at checkout - Click here
SurvivalStraps.com - 10% off all gear purchased now through Cyber Monday (11/28). Enter the coupon code “blackfriday” when you checkout to receive savings. - Click here
Broodr.com (aka Etsy for Geeks) - Black Friday Deals (11/25) for the tech enthusiast in your life. From external hard drives made from Super Mario and Legend of Zelda cartridges to a Magic Wand remote that will change all the channels on your TV - Click here
Wett Giggles Animal Soaps for Kids - Get two Wett Giggles animal soaps for the price of one (two for $10). Must use coupon code 2010EP - Click here
Vintage Housewares at Floors Are Flowers - On Black Friday (11/25), get 10% off with code “FESTIVE” at checkout - Click here
Author Brian Spaeth - On Black Friday (11/25) , get a 100% FREE copy of his colonial comedy novella A Ballad of Rogelle Climberson (available digitally on Kindle and Nook platforms) - email Brian with a subject line of “ROGELLE” at brian@brian23.com and he will gift it to you
CroftgateUSA, waterless eco-friendly carwash products - On Black Friday (11/25), receive 10% off your purchase of “The Last Detail” with checkout code “Blackfriday” - Click here
Citi Pond at Bryant Park - Manhattan’s only free-admission ice skating rink will offer $5 off FastPasses when guests make reservations online. A FastPass allows guests to reserve a skating time and date so they can skip the line, and it also includes skate rentals which are priced at $14. FastPasses are normally $20 but will be offered at $15 as a Cyber Monday deal. - Click here

Hotels/Hospitality:

Affinia Hotels - Properties in NYC, Chicago and D.C. Starting at midnight on Cyber Monday (11/28), get 10% off best available rates for stays through Nov, 28, 2012. Rates start as low as $109 in Chicago, $119 in D.C. and $161 in NYC. In addition, guests who book on Cyber Monday will receive a $50 credit to be used at the hotel. Use promotional code: CYBER1 - Click here
Renaissance Vinoy Resort & Golf Club - The historic resort in St. Petersburg will offer up to 25% off the best available rate if you book online on Cyber Monday (11/28). Use booking code DOD. Offer valid for stays Nov. 29, 2011 through Jan. 8, 2012. Rates start at $119 per night. - Click here
Wyndham Grand Orlando Resort Bonnet Creek - For the 24 hours of Cyber Monday (11/28), if you book a Friday and Saturday night you will receive Sunday night free. Rates start at $209 and the offer is valid for travel Nov. 28, 2011 through Jan. 30, 2012, based on availability. - Click here
New Orleans Marriott on Canal Street in the French Quarter - On Cyber Monday (11/28), you can receive rates of up to $40 off. Rates will start at just $79 per night for the one-day sale and are available for travel on select dates from Dec 8, 2011 - Sep. 20, 2012. No rate code required. - Click here
Windsor Court Hotel in New Orleans - On Cyber Monday (11/28) receive 20% off best available rates for select dates in December and January. Valid for travel through Jan. 31, 2012. Also receive complimentary daily breakfast in The Grill Room or en-suite, based on double occupancy, a room upgrade upon check-in, based on availability, and 15% off in all food and beverage outlets during guests’ stay, including The Grill Room, Polo Club Lounge, and Le Salon. Rates at the Windsor Court Hotel begin at $345. - Click here
The Westin Resort & Casino, Aruba - Save up to 30% from Cyber Monday (11/28) through December 2nd. Rates start as low as $159/night for the remainder of 2011 and $289/night in 2012. Use promo code S2S. The newly renovated resort is participating in this Starwood brand initiative which is also available at 85 properties throughout Hawaii, the Caribbean and South Florida. Call (877) 782-0149 or Click here
Marriott’s Florida Resorts - Save up to 25% on Cyber Monday (11/28) with nightly rates starting at $119. Available online on Monday, Nov. 28 only through. Valid for stays from Nov. 29, 2011 through Jan. 8, 2012. Use promotional code DOD. - Click here
Jetsetter.com - This travel community that provides members with hand-selected experiences, verified by experts, is featuring two Cyber Monday (11/28) offers: 1) From 9 a.m. EST to 9 p.m. EST on Cyber Monday (11/28), Jetsetter will launch 40%-50% off deals on holiday vacations every hour on the hour. Each vacation will be available for only 24-hours, or while availability lasts. Deals will range from a hot Las Vegas hotel and an eco-friendly resort in Costa Rica, to added-value offerings such as a free upgrade to a penthouse or a complimentary private villa chef paired with Jetsetter Homes. 2) Each hour, Jetsetter will surprise and delight one lucky member making a Cyber Monday purchase. Jetsetter might pay for someone’s trip, foot the bill for airfare, or provide a free consultation with one of Jetsetter’s Personal Travel Planners. Winners will be announced every hour from 9 a.m. EST to 9 p.m. EST, via Facebook. (visit Jetsetter.com for more info)
Jekyll Island Club Hotel - In honor of its 125th birthday next year, in January, any room, any night is only $125 (plus tax and resort fee) - Call 800-535-9547 for reservations or click here
Hidden Creek Cabins - 50% off regular rates for 2-night stay gift certificates on Black Friday. $189 for select cabins and dates. Purchase first and the receiving party can call when they want and schedule the dates. - Click here

Food/Restaurants:

Harry’s Seafood Bar and Grille - For every $100 spent in gift cards, you can get a $30 bonus gift card FREE! Restaurants are located in St. Augustine, Ocala, Lakeland, Tallahassee, and Gainesville. ($100 can be broken up into smaller cards, as long as it totals $100.) - Purchase gift cards in the restaurant or click here
City Dining Cards - Offering decks of 52 gift certificates to local restaurants, cafés and eateries in your city. 50 cards are worth $10 off your food bill of $30 or more and two cards offer freebies to local joints right in your neighborhood. Decks of cards retail for $20 and save you over $500! Participating Cities: Buffalo, NY; Rochester, NY; Pittsburgh, PA; Phoenix, AZ; Boston, MA; Indianapolis, IN - Click here
Houston’s Goode Company BBQ - Authentic Texas BBQ products shipped nationwide. They’re offering giveaways and discounts on Cyber Monday (11/28) every hour from 7 a.m. – 7 p.m. - Find them on Facebook or on Twitter to follow along.

Health/Nutrition:

PushEndurance.com - Nutrition Supplements - Use code HSV2011 at checkout for 30% off from Black Friday, 11/25, through Cyber Monday, 11/28 - Click here
Gina Robeson and Body by Vi - On Black Friday (11/25), sign up for the 90 day challenge and be entered into a drawing for a $100 Visa gift card. (Must sign up with at least the $99 plan.) Direct any questions to Gina.robeson@gmail.com - Click here

Web Services:

dotcompals - 50% cut on SEO packages listed on Black Friday and throughout the weekend. (Offer good on one time packages only) - Click here
Black Key Designs - Half Off Logo Design on Black Friday, 11/25. $100 (normally $200) and includes 3-7 initial versions and 2 free rounds of revisions to the mark (Each additional revision is $25) - Click here
Ocala4sale.com - Half-off Animated Borders for classifieds on Ocala4sale.com on Black Friday - Click here

Job Help:

Corn on the Job - 30% off Job Seeker Services on Black Friday if services total over $100. Services offered include Resume Critique, Resume Rewrite, Cover Letter Critique, Cover Letter Rewrite, Half Hour or Hour Job Search Consulting (Skype or Phone), Mock Phone Interview, Job Seeker Social Media Package - Click here and email Rich at CornOnTheJob@gmail.com if interested. Mention IWearYourShirtBlackFriday to receive the 30% off.
FlexJobs - On Black Friday (11/25) get up to 67% off access to FlexJobs, the leading job site for legitimate telecommuting, part-time, and flexible job listings! Use promo code “FRIDAY” - Click here

Pet Goodies:

BestPetHealth.com - On Black Friday (11/25), get 30% off all dog and cat health supplements when you spend at least $10 and use code IWYS30. Also receive free shipping if you spend $45 or more. - Click here
BBBeds.com - On Black Friday (11/25), 25% off BB-Beds Bungee Burrow Beds using coupon code “THANKSGIVING” at checkout - Click here

If you have any awesome deals, feel free to email them to me.

Welcome Caroline Winegeart to IWearYourShirt.com

Mon, 21 Nov 2011 09:27:00 -0500

It is with great excitement that I announce a new hire for IWearYourShirt.com. As we grow from 365 yearly sponsors to a potential 1,825 sponsors in 2012, things behind the scenes have to be able to keep up. Enter Caroline Winegeart (@ckelso).

Logistically, 2011 has run smoothly due to the hard work of Heather Macdonald (@hmacdonald) behind the scenes. Many of you may not know that Heather has been working with IWYS this entire year because she handles all the client relations and helping me keep the shirt wearers on track. One of Heather’s best qualities is her passion for IWearYourShirt.com. Yes, she works hard and works extra hours, but she also cares. To me, finding people that genuinely care about your company are the people you need for continued growth.

I met Caroline Winegeart via Twitter in April of 2010. She contacted me to speak in front of the Advertising Society of University of Florida where she was the president. From the first few messages we exchanged I knew she was passionate about marketing, advertising and intrigued by IWearYourShirt.com. As time moved on she grew more interested in IWYS and we started a personal relationship. She’s been extremely helpful in making decisions, lending brainpower, day-to-day operations and tons of other things she hasn’t been paid for… until today.

I had planned on posting Caroline’s position on craigslist, job boards and various social media sites, but why? There’s no chance I’d find someone who knows IWearYourShirt.com as well as she does. It’s doubtful I’d find someone who would do whatever it takes with no questions asked to get the job done. She knows the ins and outs of IWYS and has seen the ups and downs. She cares about my business almost as much as I do and that’s what’s important to me.

Caroline’s role will be a mix of client relations, marketing planning, shirt wearer management and a bunch of other stuff. I think it’s incredibly rare that you find a person who has the passion for your company and also has a fantastic knowledge of your industry. I know some people might think this is a risky business (and life) decision because we live together and have a personal relationship, but we’re both up for the challenge. Someone much smarter and more experienced than me once said without risk, there is no reward.

So join me in welcoming Caroline to the IWYS team!

TEDxPoynterInstitute - Jason Sadler - Don’t Say the V...

Fri, 18 Nov 2011 12:08:45 -0500

TEDxPoynterInstitute - Jason Sadler - Don’t Say the V Word: Instead Be Shareable

I hope you enjoy my TEDx talk from the Poynter Institute in October, 2011. Let’s all stop saying “the v-word”.

Sean vs. Jason: A Game of P-I-G (Jason’s 2nd Shot) Sean...

Fri, 18 Nov 2011 00:03:28 -0500

Sean vs. Jason: A Game of P-I-G (Jason’s 2nd Shot)

Sean Ely’s 1st Shot: http://www.youtube.com/watch?v=V8U8_tC_Ahw
Sean Ely’s 2nd Shot: http://www.youtube.com/watch?v=s3Ol1Pds7v8

My 1st Shot: http://www.youtube.com/watch?v=gYPqXXoLx5s

Sean Ely (IWYS Applicant) challenged me to a game of P.I.G. via YouTube. This is my second shot.

"Like a Facebook fan or Twitter follower, a business card merely represents potential — so, you can’t..."

Wed, 16 Nov 2011 19:11:17 -0500

““Like a Facebook fan or Twitter follower, a business card merely represents potential — so, you can’t accurately measure the ROI of a business card, just as you can’t measure the value of a Facebook fan, says Thomas.””

- Hal Thomas via Measuring Social Media ROI (Mashable)

Focus more do less Scrabble coaster. (thanks Carol)

Mon, 14 Nov 2011 13:10:35 -0500

Focus more do less Scrabble coaster. (thanks Carol)

A Game of P-I-G over YouTube (with Sean Ely) I’m all about...

Sun, 13 Nov 2011 18:32:57 -0500

A Game of P-I-G over YouTube (with Sean Ely)

I’m all about having some fun and when Sean Ely (IWYS Applicant) dropped a YouTube challenge on me, you know I wasn’t about to back down. Here’s my first shot in our YouTube Game of P-I-G.

If you’re not doing this on Twitter, you’re using...

Tue, 08 Nov 2011 22:08:17 -0500

If you’re not doing this on Twitter, you’re using Twitter wrong. Also, if you don’t know what’s represented in this photo, you might want to hit the reset button on your social media strategy.

King Midas Doesn’t Exist in Social Media or the...

Thu, 03 Nov 2011 11:59:58 -0400

King Midas Doesn’t Exist in Social Media or the Internet

As much as advertising agencies, marketing companies, pr firms, etc would lead you to believe - there is no such thing as the “midas touch”. You can’t magically make 1,000s of followers appear overnight, you can’t fabricate a 500% increase in sales, it all takes time, dedication and hard work. I’ve learned lessons over 1,000+ days of IWearYourShirt’ing, that while we provide some big boosts for companies, we simply can’t guarantee this on a daily basis. I really wish we could and we’d raise our prices through the roof!

Good content, great customer service and creating an experience with your brand, business, product, etc is the best thing you can do.

Thoughts? Comments?

Getting Ready for the 2012 IWearYourShirt.com Launch I thought...

Mon, 31 Oct 2011 16:07:00 -0400

Getting Ready for the 2012 IWearYourShirt.com Launch

I thought I’d share a few of the behind-the-scenes things that go on for a “launch” of a product. While we aren’t selling a physical item, there is still a ton that goes into our IWearYourShirt.com Calendars each year.

I appreciate any help to promote our launch tomorrow at 12pm EDT (November 1)!