Why You Need to Focus on Email Marketing Over Social Media: Explained with Two Animated GIFs

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As a follow up to this post, I wanted to visually explain why you should be focusing on email marketing over social media.

This is how people use social media platforms and how they interact with your marketing messages:

How people use social media

And this is how people read emails:

How people use email

Would you rather have your content scrolled through at lightning speeds (social media) or would you rather someone actually took the time to read your content (email)?

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